How to set up a YouTube channel the right way

1. Choose the right account

A channel lives in a Google account. For a business, consider a brand account so several people can manage it without sharing a personal login. Turn on 2-Step Verification, which YouTube also requires for its Partner Program.

2. Pick a name

Use your business name or a short, clear name that says what the channel is about. Check that it is not already used by a well-known channel and that the matching handle is available.

3. Add a profile picture and banner

Use your logo or a clear face photo for the profile picture. Make the banner show what the channel offers and how often you post. Check how it looks on a phone, where most people will see it.

4. Write the description

Say who the channel is for, what they will learn or enjoy and how often new videos arrive. Put the most important words in the first lines, since they show in search.

5. Add links

Link your website, other social profiles and a contact email for business inquiries.

6. Plan your first videos before you upload

Have three to five videos planned or recorded, so a visitor who likes the first one finds more. The growth planner helps set a realistic schedule.

7. Check settings

• Default upload settings such as category, language and description templates.
• Whether your content is made for kids, which has its own rules.
• Comment moderation settings.

8. Make your first upload count

Write a clear title, add a custom thumbnail, chapters for longer videos and a description with links. Then share it with people who will genuinely be interested.